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ApacheCon North America 2014

Register Now for ApacheCon North America 2014 - April 7-9 in Denver, CO. Registration fees increase on March 15th, so don’t delay!

10:55am PDT

The state of the feather

An update on the Apache Software Foundation and an overview of its projects. A quick look at how the ASF works and the key events affecting the foundation in recent history.

Speakers

Ross Gardler

EVP, Apache Software Foundation

Ross Gardler has been involved with open source in one form or another since the mid ‘90s. He is a member of the Apache Software Foundation where he currently serves as the foundations EVP. He works at Microsoft on the Linux Compute team in Azure.

Monday April 7, 2014 10:55am - 11:45am PDT
Molly Brown

11:55am PDT

But we're already open source! Why would I want to bring my code to Apache?

So, your business has already opened sourced some of it's code? Great! But now, someone's asking you about giving it to these Apache people? What's up with that, and why isn't just being open source enough?

In this talk, we'll look at several real world examples of where companies have chosen to contribute their existing open source code to the Apache Software Foundation. We'll see the advantages they got from it, the problems they faced along the way, why they did it, and how it helped their business. We'll also look briefly at where it may not be the right fit.

Wondering about how to take your business's open source involvement to the next level, and if contributing to projects at the Apache Software Foundation will deliver RoI, then this is the talk for you!

Speakers

Nick Burch

CTO, Quanticate

Nick began contributing to Apache projects in 2003, and hasn't looked back since! Most of the projects Nick has worked in belong in the "Content" space, such as Apache POI (ex-PMC Chair), Apache Tika and Apache Chemistry. As well as coding projects, Nick is also involved in a number... Read More →

Monday April 7, 2014 11:55am - 12:45pm PDT
Curtis

2:00pm PDT

Apache Incubator: the gateway into the “Apache Way” and is a continual mentoring venue

New projects enter the Apache Software Foundation through the Incubator program. Wealth of IPMC members guide the podlings teaching the Apache Way. Mentors and incubator community assist in learning through the releases process, albeit sometimes in a hard way. As the podlings graduate and enter into a self-governance mode, the priority of making stringent releases and the vigor of community engagement is often diluted. This talk will cover the perspective of those incubating project members who later came back to the incubator to help others learn from mistakes they made. Pay it forward or perverse sense of payback -- you’ll be the judge. Either way, Apache Incubator is a unique project under the ASF umbrella that brings together a diverse set of members all bound by the same goal: keep the “Apache Way” spirit alive in the projects joining the foundation and graduated projects.

Speakers

Suresh Marru

Member, Indiana University

Suresh Marru is a Member of the Apache Software Foundation and is the current PMC chair of the Apache Airavata project. He is the deputy director of Science Gateways Research Center at Indiana University. Suresh focuses on research topics at the intersection of application domain... Read More →

Roman Shaposhnik

Director of Open Source, Linux Foundation

Apache Software Foundation and Data, oh but also unikernels

Monday April 7, 2014 2:00pm - 2:50pm PDT
Molly Brown

3:00pm PDT

Let Me Help You. Don’t Fear the Man with the Free T-Shirts

The Apache Way™ is an incredible process for developing software as good or better than any other software development methodology. While we do a great job producing software that powers the Internet we often don’t do everything we can do to promote that technology, encourage new users and get more awareness of the work we do. This talk will outline considerations for how to promote a project and track progress and drive adoption to help insure the viability of the project and sell your boss on how to allow him to invest more of your time and company resources to help develop your Apache project.

Speakers

Mark Hinkle

Vice President, Marketing, The LInux Foundation.

I like open source software but I like to work with people who work on open source software even better.

Monday April 7, 2014 3:00pm - 3:50pm PDT
Molly Brown

4:00pm PDT

Get more out of GSoC opportunities: A Win-Win for both Projects and Students

This talk will discuss how Apache Projects could potentially impact student education while capitalizing on the energy, creativity and contributions from the budding future generation of open source community members. ASF has been participating in Google Summer of Code (GSoC) since its inception and with great success. GSoC is an opportunity for the PMC’s to recruit fresh perspectives into the projects. Alongside such direct advantages, this talk will enlist some win-win situations to projects and students. The talk will also highlight some indirect advantages like resulting in better introductory documentation, provide a recruiting channel. The kernel of GSoC is to teach open source and in case of ASF projects practicing apache way by next generation workforce. These influencing community cultures will contribute to groom advocates for open source software and inflict future employers.

Speakers

Suresh Marru

Member, Indiana University

Suresh Marru is a Member of the Apache Software Foundation and is the current PMC chair of the Apache Airavata project. He is the deputy director of Science Gateways Research Center at Indiana University. Suresh focuses on research topics at the intersection of application domain... Read More →

Sachith Withana

System Analyst Engineer, Science Gateway Group, Indiana University

a 3rd year undergraduate studying Computer Science and Engineering at University of Moratuwa, member of the Apache Airavata team. Passionate about algorithms, distributed Computing and Big Data related technologies. Also a sportsman, guitarist and a travel enthusiast.

Monday April 7, 2014 4:00pm - 4:50pm PDT
Molly Brown

5:00pm PDT

Getting the Most out of the Incubator

Join us for a guided tour of the Apache Incubator: the entry path into The Apache Software Foundation for projects who wish to become part of the Foundation's efforts. We'll cover the major stages of incubation, the institutions and roles that incubating projects must interact with, techniques which have worked for other projects in the past, and how to get the most out for what you put in.

Speakers

Marvin Humphrey

Software Engineer, CBS Local

Marvin Humphrey is a former V.P. of the Apache Incubator and a founder of Apache Lucy. He is employed as a Software Engineer by Eventful, and has given presentations at OSCON, ApacheCon and elsewhere.

Monday April 7, 2014 5:00pm - 5:50pm PDT
Molly Brown

10:30am PDT

Supporting Apache Brands While Making A Profit

Does your company want to capitalize on the Apache brand? Are you interested in seeing how closely you can tie your marketing into the latest Apache projects? Do you recognize the importance of supporting the Apache ecosystem, not just with code contributions but other actions?

As VP of Brand Management for all Apache projects, I can help show business and technical leaders some of the ways they can respectfully and successfully market and position their own services in relation to Apache project brands. The key message is: Apache project governance is independent; but we are happy to have businesses build their software and services on any Apache software products.

Speakers

Shane Curcuru

Founder, Punderthings Consulting

Shane serves as V.P. of Brand Management for the ASF, setting trademark and brand policy for all 250+ Apache projects, and has served as five-time Director, and member and mentor for Conferences and the Incubator. Shane's Punderthings consultancy is here to help both companies and... Read More →

Tuesday April 8, 2014 10:30am - 11:20am PDT
Molly Brown

11:30am PDT

Should you bring your project to the Apache Software Foundation?

Opinions about the Apache Software Foundation vary widely. Regardless of what folks think, the ASF is one of the first choices that come to mind when considering where a project should live. It's certainly not the only option available today; but it is one that gets made. If you are considering a move to the ASF, or have a project that isn't yet at a foundation you should come hear about the process, benefits, as well as some of the decision points that are important before proposing your project to the Apache Incubator.

Speakers

David Nalley

VP of Infrastructure, ASF

David Nalley is the Vice President, Infrastructure at the Apache Software Foundation

Tuesday April 8, 2014 11:30am - 12:20pm PDT
Molly Brown

1:30pm PDT

Enabling Walkup Contributions to Your Project Documentation

A common complaint against many open source projects is documentation. Insufficient, incorrect, non-existent, hard to find, and difficult to update are things we typically all hear. There are a lot of different ways to tackle these problems. There's no silver bullet but one of my favourite tactics is lowering the barriers for absolutely anyone to contribute documentation.

Ideally, lowering the barriers means:

* using a common and well understood documentation markup language
* using documentation editors that are commonly available
* not requiring your contributors to install and configure tools
* providing a preview of the updates to make reviews reviews easier

Learn how Apache jclouds has enabled walkup contributions to our project documentation. We've benefited from better documentation, shorter review times, and building community through contribution.

Speakers

Everett Toews

Platform Engineer, Deloitte NZ

I'm working to make the cloud easy to use through a combination of development, operations, testing, continuous integration/deployment, and documentation. I'm interested in composing distributed systems using APIs, SDKs, CLIs, and containers. I like to teach what I learn along the... Read More →

Tuesday April 8, 2014 1:30pm - 2:20pm PDT
Molly Brown

2:30pm PDT

What does 'built by volunteers' mean?

Apache projects are managed by volunteers, can you really build your products, infrastructure or services on software managed by volunteers? The answer to this commonly asked question is a definite yes, in this session Ross Gardler will explain why this is the case.

In this session we will look at the kinds of people who typically volunteer within Apache projects and examine the meritocratic governance model that ensures there is order without overbearing and restrictive rules. We'll see how even the smallest of organizations can become an important, even critical, part of a project team whilst also ensuring that no single organization can take control of a project by throwing resources at it.

After this session you'll understand how a typical Apache project operates. You'll also understand why it is that Apache software, although built by volunteers, can be depended upon.

Speakers

Ross Gardler

EVP, Apache Software Foundation

Ross Gardler has been involved with open source in one form or another since the mid ‘90s. He is a member of the Apache Software Foundation where he currently serves as the foundations EVP. He works at Microsoft on the Linux Compute team in Azure.

Tuesday April 8, 2014 2:30pm - 3:20pm PDT
Molly Brown

3:45pm PDT

Open Source Marketing for Hackers

Marketing is everywhere. When we wake up in the morning and put on a clean shirt and comb our hair, we are marketing, in that case marketing ourselves. Marketing also exists in open source projects. Although we do not compete in a traditional sense of selling a product, we do compete for attention, for time, for recognition and for volunteers. We can do this well or do this poorly. The aim of the presentation is to share some techniques for doing this well.

In this session Rob Weir will review some of the proven techniques for community-led open source marketing as practiced in the Apache OpenOffice project. The presentations emphasizes quantitative tools and techniques that should be useful for other Apache projects as well. Specific coverage will be given to techniques for web analytics, A/B testing, SEO, surveys, press relations, copy writing and social networking.

Speakers

Rob Weir

Senior Technical Staff Member, IBM

Rob is a 23 year veteran of IBM where he works on strategy related to user productivity, including office editors. He is a PMC member of the Apache OpenOffice project and the ODF Toolkit Podling, and Chairs the OASIS Open Document Format Technical Committee. Rob has spoken at LinuxTag... Read More →

Tuesday April 8, 2014 3:45pm - 4:35pm PDT
Molly Brown

9:00am PDT

The Apache Way

The "Apache Way" is the process by which Apache Software Foundation projects are managed. It has evolved over many years and has produced over 100 highly successful open source projects. But what is it and how does it work?

In this session we'll discover at how an Apache project is (and isn't!) managed. We will see how the foundation provides an technical and legal infrastructure for each project, and how the Apache Way provides the governance scaffolding for individual projects. This provides the framework for Apache projects which are then free to apply the Apache Way to ensure their project succeeds.

Having attended this session you will have a better understanding of the inner workings of both the foundation and its projects. With this understanding you will be better equipped to engage with and benefit from Apache projects.

Speakers

Nick Burch

CTO, Quanticate

Nick began contributing to Apache projects in 2003, and hasn't looked back since! Most of the projects Nick has worked in belong in the "Content" space, such as Apache POI (ex-PMC Chair), Apache Tika and Apache Chemistry. As well as coding projects, Nick is also involved in a number... Read More →

Wednesday April 9, 2014 9:00am - 9:50am PDT
Molly Brown

10:00am PDT

Podling Post-Mortem: Looking Back on Incubation and Lessons Learned

As part of the Apache CloudStack project, I had a chance to see first-hand some of the good and bad choices made during Apache CloudStack's incubation. We'll take a look at a successful graduate more than a year after its exit from the Incubator, and where things went well and where they didn't go so well. Also will have plenty of advice for companies/projects looking to join the ASF.

Speakers

Joe Brockmeier

Head of Community, Percona

Joe Brockmeier is Head of Community at Percona. Brockmeier has been involved in open source for more than 20 years, is a member of the Apache Software Foundation, and has previously worked at Red Hat, Citrix, and SUSE. He also has an long history in the tech press and publishing... Read More →

Wednesday April 9, 2014 10:00am - 10:50am PDT
Molly Brown

11:15am PDT

Community Panel: Release Cadence and Apache Releases

Moderators

Joe Brockmeier

Head of Community, Percona

Joe Brockmeier is Head of Community at Percona. Brockmeier has been involved in open source for more than 20 years, is a member of the Apache Software Foundation, and has previously worked at Red Hat, Citrix, and SUSE. He also has an long history in the tech press and publishing... Read More →

Wednesday April 9, 2014 11:15am - 12:05pm PDT
Welton

11:15am PDT

Policing Apache Project Brand Use By Third Parties

Wondering what to do about the new BestHadoopNews.com website? Don't know how to approach your employer's plans to launch BigCo's SuperLucene product? Need help advising your clients on branding Apache project related services or training or documentation or...?

Brand policing and dealing with third parties improperly using your Apache project's brands is a difficult topic to raise. Find out about the existing PMC Branding Reporting Guidelines, and have a chance to ask the expert questions on how to approach third parties. Learn about the kinds of uses of Apache project brands that are not an issue, or are nominative use, and learn how important it is to defend our project logos.

The strong reputation of your project and Apache overall relies on every PMC policing their own brand effectively and fairly. Get help here!

Speakers

Shane Curcuru

Founder, Punderthings Consulting

Shane serves as V.P. of Brand Management for the ASF, setting trademark and brand policy for all 250+ Apache projects, and has served as five-time Director, and member and mentor for Conferences and the Incubator. Shane's Punderthings consultancy is here to help both companies and... Read More →

Wednesday April 9, 2014 11:15am - 12:05pm PDT
Lawrence A

1:15pm PDT

Open Source Enterprise

Open Source in business can be a cumbersome thing, fraught with heated debates, confusion about ownership and copyright, and unfortunately limited by employee contracts. Moving open source and licensing "up the stack" (into your businesses operating agreements) will change its future for the better by encouraging innovation and collaboration.

Apache's own Contributor License Agreement may well serve as the foundation for furthering collaboration between companies and communities.

Speakers

Benjamin Young

Strategic Architect, John Wiley & Sons

Benjamin Young is a Strategic Architect at John Wiley & Sons, Inc. His work for Wiley includes collaborating to build out internal policy and standards for open source, APIs, and privacy enhancing technology. Benjamin also works extensively with standards organizations such as the... Read More →

Wednesday April 9, 2014 1:15pm - 2:05pm PDT
Molly Brown

2:15pm PDT

Three Shall Be The Number

Open Source can be a complex topic; in this session Jim will break down the variations of FOSS licenses, governance, community, etc into easily understood chunks. After the talk, you have a much better understanding of Open Source despite the FUD.

Speakers

Jim Jagielski

Developer, Uber

Jim Jagielski is a well-known and acknowledged expert and visionary in open source, an accomplished coder, and frequent engaging presenter on all things open, web, blockchain, and cloud related. As a developer, he’s made substantial code contributions to just about every core technology... Read More →

Wednesday April 9, 2014 2:15pm - 3:05pm PDT
Molly Brown

3:15pm PDT

Git at the ASF?? Surely you must be joking

Git, yes that 'other' version control system. Many folks think that the Apache Software Foundation would never allow git as the primary version control system; after all the ASF is the home of Subversion. However, contrary to popular belief git is alive and well used at the ASF. Come hear what options your project has for using git, how we deploy it, how we interact with github, and other cool features that abound.

Speakers

David Nalley

VP of Infrastructure, ASF

David Nalley is the Vice President, Infrastructure at the Apache Software Foundation

Wednesday April 9, 2014 3:15pm - 4:05pm PDT
Molly Brown

5:30pm PDT

PGP Keysigning: Expanding the web of trust

Among other things, releases are PGP-signed; but a key with no signatures attesting to its own authenticity isn't very useful. Bring your key (which you've emailed to our special address) and sign. You need a pen, and some manner of identification.

Speakers

David Nalley

VP of Infrastructure, ASF

David Nalley is the Vice President, Infrastructure at the Apache Software Foundation

Wednesday April 9, 2014 5:30pm - 6:30pm PDT
Platte River