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Wednesday, April 9 • 11:15am - 12:05pm
Policing Apache Project Brand Use By Third Parties

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Wondering what to do about the new BestHadoopNews.com website? Don't know how to approach your employer's plans to launch BigCo's SuperLucene product? Need help advising your clients on branding Apache project related services or training or documentation or...?

Brand policing and dealing with third parties improperly using your Apache project's brands is a difficult topic to raise.  Find out about the existing PMC Branding Reporting Guidelines, and have a chance to ask the expert questions on how to approach third parties.  Learn about the kinds of uses of Apache project brands that are not an issue, or are nominative use, and learn how important it is to defend our project logos.

The strong reputation of your project and Apache overall relies on every PMC policing their own brand effectively and fairly.  Get help here!

avatar for Shane Curcuru

Shane Curcuru

Founder, Punderthings Consulting
Shane serves as V.P. of Brand Management for the ASF, setting trademark and brand policy for all 250+ Apache projects, and has served as five-time Director, and member and mentor for Conferences and the Incubator. Shane's Punderthings consultancy is here to help both companies and... Read More →

Wednesday April 9, 2014 11:15am - 12:05pm PDT
Lawrence A

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